I'm not impressed with this new diamond giveaway that Coca-Cola are doing. At all. You'd think with all the recent press on the diamond trade and the exploitation involved that no self-respecting company would actually then turn around and promote diamonds. It's been a long time coming but that is definitely the final straw for me. I'm going to be boycotting Coca-Cola products in future and I'm ashamed it's taken me this long to actually get to this stage. The human rights abuses within Coca-Cola itself should have been enough on their own to turn me off their products.